What is Cardio Tennis All About?
Cardio Tennis is a cross-over fitness and tennis program that was started by the Tennis Industry Association, in conjunction with the U.S. Tennis Association in the summer of 2005. Since its inception, the program has expanded to over 30 countries and nearly 2,000 tennis facilities in the United States. According to data from the 2013 Physical Activity Councils annual U.S. Sports, Fitness, and Recreation Participation report, more than 1.4 million individuals particpated in Cardio Tennis in 2012, up nearly 60% since participation in the program was first measured in 2008.
Internationally, the program has been adopted by several National Governming Bodies (NGBs) of tennis, including Germany (DTB) in 2006, the Japan Tennis Association in 2006, the Lawn Tennis Associaiton in 2007, Tennis Australia in 2010, and Tennis Canada in 2012.
Cardio Tennis for Players
Cardio Tennis has slowly become known as the "third way to play tennis," rather than the traditionanl singles and doubles matches. Classes are geared towards keeping players in their target heart-rate zone so they can burn the most calories and get the best workout possible in the hour long sessions. Men can burn between 500-100 calories in one class, whereas women can burn between 300 and 500 calories. Rather than being about "playing" tennis, its more about training and the great cardiovascular workout the program provides.
Cardio Tennis for Tennis Providers
For Tennis Providers, Cardio Tennis is a great way to generate more revenue for your business and offer a new and exciting program to your customers. Since Cardio Tennis is a registered brand, to offer the Cardio Tennis program we ask that providers become what we call "Cardio Tennis Authorized Providers." AP's, as we like to call them for short, have the rights to use the Cardio Tennis brand and logo in their program and marketing materials and also receive access to marketing support materials as well as tools such as drills, games, and music to help make your Cardio Tennis program a success. All of this is available for a low annual Authorized Provider fee of $100.